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Strategic Marketing Planning
AMA PCM Strategic marketing planning is a core component of the AMA PCM exams, requiring candidates to develop comprehensive marketing plans. Here's how you can excel in this area:
SWOT Analysis Practice: Become adept at conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. This is a fundamental aspect of strategic marketing planning and is often tested in the exams.
Real-world Application: Apply strategic marketing ama pcm study package planning concepts to real-world scenarios. This could involve creating marketing plans for existing companies or addressing specific marketing challenges.
Critical Thinking and Decision-Making: Develop critical thinking skills to make informed decisions in the strategic marketing planning process. This includes evaluating alternative strategies, assessing risks, and making data-driven decisions.
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